Coop MerSmak

Advertise in Coop Mer Smak or Coop online

Coop Mer Smak

Coop Mer Smak is one of the largest magazines in Sweden, with over 1 million readers, reach of 850 000 households and 7 issues every year full of food inspiration. The magazine is sent to the grocery store chain Coop’s best customers – the ones that spend more than 1200 SEK a month in Coop’s stores.

Marketing possibilities in Coop Mer Smak:

  • Advertising – choose from several different formats.
  • Native – highlight your product or brand in an editorial format.
  • Digital coupon – load your offer onto the Coop card.
  • Targeted inserts – reach exactly the audience you want to reach.

Coop online

Coop online is one of Sweden’s largest e-commerce platforms with excellent coverage across the entire country – reaching 85 percent of Swedish households. receives approximately 1 million visits per month.

Marketing possiblities on Coop online:

  • Digital coupons – enhance your advertisement with a good offer.
  • Banner ads – gain high exposure on Coop’s well-visited e-commerce site.
  • Seasonal packages – promote your products on Coop online and in Mer Smak simultaneously.
  • Sampling – send your samples directly to Coop’s online customers.

Please contact us for more information:

Jonas Ekberg
Project manager
+46 705 550 16 22

Dan Björnsby
Project manager
+46 706 43 18 75

Pernilla Brunell
+46 707 59 45 52